SEO Analytics Tool
An innovative analytics platform leveraging graph database technology to analyze website structures and content relationships.
Project Overview
The SEO Analytics Tool is designed to provide deep insights for successful website launches, comparing old and new sites to flag critical issues and prioritize recommendations based on network analysis.
Technical Implementation
We utilized React and Next.js for the frontend, ensuring a smooth and responsive user experience. The backend is powered by GraphQL and Neo4j, allowing for complex queries and efficient data retrieval. AWS Lambda was used for serverless computing, enabling scalable and cost-effective processing of large datasets.
Technologies Used
Key Features
- Interactive visualization of website structure
- Comparative analysis between old and new site versions
- Automated issue detection and prioritization
- Custom reporting and export functionality
Challenges and Solutions
One of the main challenges was optimizing the performance of complex graph queries on large websites. We overcame this by implementing efficient caching strategies and query optimization techniques.
Outcome and Impact
The SEO Analytics Tool has significantly reduced the time required for comprehensive site audits, allowing our clients to identify and address critical issues quickly. It has become an essential part of our website launch process, improving overall SEO performance for numerous clients.